Project : Red Wall Lingerie Merchandising Display
When India's leading Lingerie brand triumph wanted to create a unique merchandising display within their entire modern trade presence all India, they approached Us. With our renowned design expertise and unique capabilities in working with wood, metal, paper and plastics they were confident of our ability to deliver. Also, with our pan India network of logistics and implementation partners, we were able to transport, install and maintain the 'Red Wall' across outlets in all parts of the country, on time, every time.
Project : Cigarette Vending Trolley for Rural Markets when Godfrey Philips us was looking to upgrade their presence and image in Rural Markets, Integra Retail swung into action to design a solution that would withstand the brutal conditions of the rural markets. We first surveyed these areas to gain a better understanding of how things work there. We realised that the mobile cigarette vendor who moves around from place to place, with his stock placed on a wooden crate strung around his neck, was the best vehicle to do this. With this understanding, we replaced the vendor's wooden tray with a specially designed and engineered trolley that would have a shelf life of at least 5 years, inspite of the punishing situation that exists in such markets.
Project : Countrywide Branding of Company and Dealer Outlets This was a complex requirement spanning the entire length and breadth of the country, involving identifying, producing and installing customised branding elements for DSP Blackrock Company Outlets, Offices and Dealer Outlets. Each store was individually studied to identify the ideal branding elements that would provide maximum visibility and impact. Then, each of these elements were produced at our central production facilities and then implemented on site by our expert team of implementation partners. DSP Blackrock concedes that they have worked with a lot of agencies previously, however, a project of this size and geographical spread could only be implemented without a hitch by Integra Retail only.
Heinz Glucon-D Isotonic Drink FSU
The brief to Integra Retail for designing this stand was quite exciting - Heinz wanted us to design an FSU for Modern trade which would bring out the 3 key salient features of Glucon D Isotonic energy Drink:
Rehydrates Fluids
Replenishes Vital salts
Recharges Glucose
Glucon D Isotonic mainly targeted at fitness conscious people and people in the field of sports had to have an FSU which would highlight the key branding elements very well and have dispensing ease, hence the entire FSU has been done in black, and the key features and the brand name are boldly highlighted, the dispensing trays, have been kept at a good height, each tray dispenses one flavour of the product. Overall the FSU has been kept sleek and trimmed, keeping up to the fact that it is for dispensing an energy drink.
The FSU was made using powder coated metal, 3 mm Foam board and 3mm Thermoformed HIPS.
Parachute Advanced Cooling Oil Dumpin
The brief from Marico was to create a dispensing floor unit which is compact, easily transportable and high on visibility, the result was this Dumpin.
Made out of 3 mm Flute Board, this dumpin was for key modern trade outlets, it is totally modular and can be assembled in less than 5 minutes at site. It gives a very good scope both for stocking as well as good visibility, plus it is sturdy. Parachute Advansed Cooling Oil was launched in the summer of 2010.
Parachute Advanced Cooling Oil Parasite
This parasite’s main purpose is to highlight the availability of the cooling oil in the category, it is very simple to put up, using baggage tags and the unit is made of metal wire and Flute Board, it is fixed just outside the shelves in the category and it serves it purpose of getting the attention of the shopper due to its strategic placement.
Our Clients
Parachute Advanced Cooling Oil Dumpin
